In a bold move to enhance player engagement, SOFTSWISS has revamped its Jackpot Aggregator by incorporating crash and live casino games. This significant upgrade integrates seamlessly with the existing Game Aggregator solution, offering clients the ability to launch jackpot campaigns tailored specifically for these exciting game types.
The decision to expand the Jackpot Aggregator comes on the back of impressive results from earlier enhancements. Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, highlighted the success of the tool, noting that clients have experienced a 40% increase in average bet count and a 68% growth in average bet sum. The rise of crash games, particularly in regions like Latin America where they represented 3.9% of all games in Q2, has further supported this strategic expansion.
Built For the Gamers
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, explained that the company’s objective for the year is to equip online casinos with tools that are not only user-friendly but also effective in captivating players globally. She pointed out that live casino games already have a loyal following, while crash games are gaining traction, especially among newer players and emerging markets. By integrating jackpots into these game categories, SOFTSWISS aims to provide the same thrilling winning opportunities typically associated with traditional slots.
Previously, SOFTSWISS had introduced gamification for crash and live games through its Tournament Tool. The addition of jackpots to these offerings is expected to further boost player excitement and engagement.
With this latest enhancement, SOFTSWISS is poised to attract even more players to its jackpot experience. Stasiuk assured clients that the updated system allows for easy customization of jackpot campaigns to meet specific objectives, ensuring that the tool remains both effective and adaptable to diverse needs.
A History of Solid Offerings
Before this update, SOFTSWISS had already achieved a lot with the Tournament Tool within the Game Aggregator, adding a variety of non-monetary awards to go along with the usual cash prizes. Thanks to this upgrade, iGaming businesses may now offer a wider range of incentives, including smartphones, branded items, vacations to Las Vegas, and luxury vehicles. Players are much more engaged now, and the Tournament Tool is a big reason why their average daily bets are up 22%. With over twenty tournaments held monthly, the tool demonstrates its effectiveness in driving higher gross gaming revenue (GGR) and bet counts.
One important feature is the option to create personalized tournaments for certain types of players or a wider audience. Operators can now design events with tailored rewards, such as luxury prizes for VIP players and free spins or branded merchandise for those with smaller stakes. This flexibility in rewards has proven to be an essential tool for creating engaging and effective campaigns.
