Renowned online gambling content developer and technology supplier Playtech has kicked off a new month with a huge announcement pertaining to its growth plans in Europe, and possibly other parts of the globe. The company has just achieved yet another milestone thanks to a lucrative commercial partnership that it has inked with Casumo, a popular online gambling operator. These two companies will now be working together to roll out a slew of Casino and Live Casino products across the iGaming operator’s brands in several regulated markets.
Sights Set on Key Markets
With this partnership, it seems like Playtech is planning to double down on its expansion plans in the European market. During the announcement, the company revealed its plans to expand into a number of European jurisdictions including Spain, Sweden, Denmark, and even the United Kingdom.
Speaking on the new partnership, Shelly Suter-Hadad, Casumo’s chief executive, acknowledged that the collaboration came together pretty easily especially because the two companies have been working together for many years.
“…I could not be more delighted to be a partner once again and deliver this new integration across our group of brands. We are looking forward to further developing this relationship over the coming years and working together to bring Playtech games to our players in a variety of established and emerging markets.”
Casumo is well-known in the gambling industry for being a pioneering operator in addition to its dedication to delivering engaging gambling experiences to all of its customers. The operator puts a lot of emphasis on innovative gamification features which serve to complement its very unique brand and the result is a pretty robust gambling experience.
Phased Rollout
The Casumo brand is, as it turns out, just the beginning though. Playtech’s state-of-the-art apps, beginning with the Casumo brand will be rolled out via the company’s wide portfolio. This will then be followed by more rollouts with Kazoo, Casino, Dunder, and CasinoSecret. Customers of these brands will not have to wait for too long as the schedule for those is for early 2021.
Since it was launched way back in the later 90s, Playtech has proven to be a force to reckon with in the online gambling industry. It is now one of the most sought-after online gambling solutions developers and providers thanks to the very high-quality offerings that it delivers. With all of the partnerships that it has been inking of late, the company is looking at even more growth and popularity over the coming years. Customers in all the markets where the company will be coming have a lot to look forward to.
