News

Majority of Online Casino Ad Spending Online

November 20, 2018

The online casino market has been overtaking the land-based industry in a big way for quite some time. Now, we’re finally beginning to see a knock-on effect in other areas as operators recognize the hugely lucrative potential of online gaming. One of the most recent discoveries in this respect is how much money is going into the advertisement of gaming brands in the online space. Billions Spent on Gambling Ads Online New financial analysis from respected gambling industry specialists Regulus Partners has estimated that the total spend by gambling companies on marketing has gone up by 56% since 2014, and… Read More

NFL Partners With 888 Casino

888 has become the first major operator to forge a deal with an NFL team after confirming it has partnered with the New York Jets. As online gambling continues to spread across America, we are sure to see many more partnerships of this kind. 888 signage has been visible at the Jets’ MetLife Stadium for some weeks, but the deal was only confirmed by the betting company today (Tuesday). 888 is already licensed and operational in New Jersey, where the Jets’ stadium is located. A Cross-Promotion Opportunity 888 said its branding will be seen during the Jets games, including within… Read More

Online Gambling Comes to Switzerland in Jan 2019

November 13, 2018

Legalized online gambling continues to make its way across Europe. Countries like France, the UK, Germany and Italy have already legalized online casino games and now Switzerland will become the latest country to regulate online gambling operators. Backed by a Huge Majority In most countries where online casino games have been made legal, it’s always quite a polarizing issue. However, this was not the case at all in Switzerland. In fact, when polled, 72.9% of voters are happy to welcome online gambling into the country. There are some rules in place to help reduce the potential harm of gambling. Firstly,… Read More

First Legal Bet Processed in Pennsylvania

The American sportsbetting world continues its rapid expansion, as Penn National Gaming has processed its first legal sports bet. William Hill is the company behind this huge development, and both companies can look forward to a very successful partnership in Pennsylvania’s sportsbetting market. The initial wager was made when Penn National Gaming tested out its system with punters at Hollywood Casino at Penn National Race Course. A further test phase will take place from 2pm to midnight today next to the newly renovated Skybox Sports bar at the venue before a full implementation in the coming days. Research by Eilers… Read More