The past few months have been very busy for NetEnt as it expands its footprint across various regulated markets across the globe. Its latest move in that regard has seen it sign a deal with Svenska Spel Sports & Casino, a development that has significantly increased its reach in the Swedish Live Casino market.
As per the terms of the recently-inked deal, NetEnt will be providing the Swedish gambling operator with its world-class live casino products. These include its amazing Blitz Blackjack, Auto Roulette Studio, and Perfect Blackjack all of which have proven to be very popular among online gamblers. Thanks to state-of-the-art technical integration, the live gaming products are now fully available to the operator’s customers alongside their other games.
“We are very happy to have NetEnt Live on-board and look forward to be offering their games to our players. We believe NetEnt´s existing and upcoming games have value to offer our players.”
Jonas Nygren, VP Casino at Svenska Spel Sport & Casino.
One other significant component of the agreement is the fact that it involves various marketing tools. Svenska Spel Sports & Casino will be leveraging some of NetEnt’s tailored campaigns for acquisition and retentions with the main goal being to expand its live casino business even further. Choosing to get the casino solutions supplier on board was definitely a great decision on Svenska Spel’s part especially considering that they also have expansion plans of their own.
Significant Product Enhancements
As mentioned earlier, NetEnt has been aggressively pursuing expansion across various regulated markets. Inking new partnerships is one of the ways that the company has been doing this but it is not the only way. To further solidify its position as an industry-leading casino solutions developer and supplier, NetEnt has been making major development to its products by introducing lots of product enhancements. These enhancements range from UI and graphics overhauls to significant performance boosts that are designed to make the games even more enjoyable for the customers.
In addition to the product enhancements which have already been implemented on a number of the company’s existing games, it has also been launching new titles. Some of the most notable launches from the past several months include Auto Roulette Studio and Perfect Blackjack.
All these internal changes are vital to NetEnt’s growth plans which are very ambitious, to say the least. Fortunately, the company has been very strategic about the moves that it is making and they are paying off decently. Aside from the deal with Svenska Spel, NetEnt has also recently inked some very lucrative partnerships with huge gaming brands including Wind Creek Hospitality in the United States. Still, as it turns out, there is so much more in the pipeline.
