Playtech, a trendsetter in the online gaming sector, has formed a strategic alliance with BetVictor Group, a leader in the European online gambling market, to expand the variety of games available to customers in the United Kingdom.
All the brands licensed and operated by the BetVictor Group in the UK will now have access to Playtech’s Casino and Live Casino offerings thanks to the new partnership. BetVictor, Parimatch, Heart Bingo, and the soon-to-be-released Talksport Bet are some of the brands that will benefit from the partnership.
Playtech’s whole library of games, together with its messaging and promotional tools, will soon be available to BetVictor Group clients. Three special World Cup 2022 tables will also be released in time for the tournament, giving players even more to look forward to.
More Room for Collaboration
It’s the first time these two industry heavyweights have collaborated in the UK, and the news of their new partnership was unveiled on the 24th. Playtech and BetVictor Group have a lot of room to grow together, and the latter might benefit greatly from the former by exposing its content to a larger audience. Even more so now that the BetVictor Group is getting ready to roll out in new markets like Ontario with their BetVictor B2C brand and Germany with their BildBet brand.
BetVictor has over 3,000 games, promotes responsible gambling, is at the forefront of industry innovation, and has just announced its expansion. With that, it has all the great hallmarks of a very lucrative partner.
Huge Expectations
Commenting on the new development Playtech’s VP of commercial, George Voyatzis, expressed his company’s delight in partnering with BetVictor. With this agreement, they will be able to reach a wider audience in the UK with their cutting-edge content, making it a crucial factor in their overall business strategy.
The ability to form and maintain good relationships is crucial to Playtech’s success. That said, they are thrilled to be collaborating with BetVictor, whose strong values are very much aligned with their own.
BetVictor’s director of egaming, Turlough Lally, said that as a result of the relationship, BetVictor would be able to provide a wider variety of Casino and Live content to its loyal gamers in the United Kingdom. Eventually, they would want to take this new relationship to the next level by entering new markets and providing clients all around the world with even more fascinating and cutting-edge online gaming products.
